Zellia — Terms and Conditions of Service

These terms govern the use of Zellia, a product of Whitelabel S.A.S. ("we," "us"). By requesting access to or using Zellia, you accept them on behalf of the company you represent ("Customer").

1. The service

Zellia connects the Customer's advertising, messaging channels, and sales team: it receives and sends messages through WhatsApp Business Platform and, when enabled, Instagram and Facebook Messenger; lets AI agents and people assist and follow up with leads; and can report the outcome of a sale back to Meta. Access is granted after reviewing the request.

2. Accounts and connecting Meta assets

• You must be authorized to act on behalf of your company and to connect its Meta assets (business portfolio, WhatsApp Business account, pages).
• You connect your accounts yourself through Meta's login and registration flow, and can disconnect them at any time from Meta or by asking us.
• You're responsible for your account's activity and for protecting your credentials.

3. Your obligations

You must:

• Comply with Meta's and WhatsApp's terms and policies that apply to you, including WhatsApp Business messaging rules (valid consent from the people you message, and approved templates when required).
• Inform the people whose data you process with Zellia, as required by the data protection law that applies to you.
• Not use Zellia to send spam, misleading, illegal, or abusive content, impersonate others, or interfere with the service.

4. Meta's role and costs

WhatsApp, Instagram, Facebook, and Messenger are services of Meta Platforms. Meta sets its own rules, can approve or limit your accounts, templates, and sending quality, and charges you directly for your use of WhatsApp Business Platform. You must keep a valid payment method on file with Meta. We don't control Meta's decisions and aren't responsible for them. Zellia's fees, if any, are agreed separately.

5. Data and privacy

How we handle personal data is in our Privacy Policy.

6. Availability and changes

We work to keep Zellia available, but we don't guarantee an uninterrupted service. The service depends on third parties (Meta, hosting providers). We may update, change, or remove features.

7. Suspension and termination

You can stop using Zellia whenever you want. We may suspend or terminate access if you breach these terms, if Meta restricts your accounts, if the law requires it, or if you put the service or other customers at risk. When the relationship ends, we delete your data as described in our data deletion page, except for what the law requires us to retain.

8. Intellectual property

Zellia, its software, brand, and content belong to Whitelabel S.A.S. or its licensors. We grant you a limited, revocable, non-transferable right to use the service for as long as these terms apply. Your content remains yours.

9. Governing law, changes, and contact

These terms are governed by the laws of Colombia. We may update them and will post the new version here. Continuing to use Zellia afterward means you accept them. Contact: hola@whitelabel.lat.