Zellia — Privacy Policy

Zellia is a product of Whitelabel S.A.S., a company incorporated in Colombia ("we," "us"). This policy explains what personal data we process and why. Contact: hola@whitelabel.lat.

1. What data we process

Visitors to zellia.io

• Your email address, if you request access through the form. You check an authorization box beforehand.
• A language-preference cookie (zl_locale_seen, one year).
• Our site loads Google Tag Manager and Google Fonts, which may receive technical data such as your IP address and the pages you visit.
• "Book a demo" takes you to a Google Calendar booking page operated by Google, under Google's policy.

Customers who use Zellia

• Contact details of the people who use the platform (name, work email, role).
• Identifiers and settings of the Meta assets the customer connects (WhatsApp Business Account ID, phone number ID, portfolio ID, message templates) and the access tokens Meta gives us when the customer connects them.

Conversations in a customer's channels

• When a customer connects WhatsApp Business Platform (and, if enabled, Instagram or Facebook Messenger), we process the content and metadata of conversations on those channels: the contact's name and phone number or profile identifier, messages and files, timestamps, delivery status, and the ad that started the conversation when Meta reports it.
• Notes, tags, and sale status added by the customer's team or their AI agents.

2. What we use it for

• Connect the customer's Meta accounts and deliver, receive, and route messages.
• Let the customer's team and their AI agents assist and follow up with leads.
• Report the sale outcome of a conversation that started from an ad to Meta, using the identifiers Meta provides us for that purpose.
• Handle access and demo requests, protect the service, fix errors, and comply with the law.

3. Who receives it

• Meta Platforms (WhatsApp, Instagram, Facebook), under their own terms and privacy policy.
• Providers that host or route data for us: Vercel (website), Supabase (routing Meta's messages via webhook), the provider that hosts our inbox, Google (Tag Manager, Fonts, Calendar), and the automation and artificial-intelligence tools we use to operate the platform and handle conversations.
• The customer whose channel the conversation belongs to.
• Authorities, when required by law.

Some of these providers may process data outside Colombia.

4. How long we keep it

We keep data for as long as needed to provide the service, or until you ask us to delete it, except for what the law requires us to retain.

5. Your choices

You can ask us to access, correct, or delete your data, or withdraw your authorization, by writing to hola@whitelabel.lat. If your data comes from a conversation in a customer's channel, we may forward your request to that customer. To delete your data, see our data deletion page.

6. Security

We take reasonable measures to protect your data, and our site is served over encrypted (HTTPS) connections.

7. Minors, changes, and contact

Zellia is for businesses and is not directed at anyone under 18. We will post any changes to this page and update the date.

Whitelabel S.A.S. — hola@whitelabel.lat — Ibagué, Tolima, Colombia.
Data protection officer: Daniel Lopez, hola@whitelabel.lat.